Crystal Clear KPI
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What you really keep from every Amazon sale.

Crystal Clear KPI brings together your sales, the fees Amazon charges, shipping, advertising and your purchase costs. You see the net margin of every product, country by country, updated every night.

A product sold for €24.90 incl. VAT. Here's where the money goes.
  1. VAT€4.15
  2. Cost of goods€5.20
  3. Amazon fees€3.74
  4. Shipping€4.10
  5. Ads€2.30
  6. Net margin€5.41

An example: every product has its own in the app.

What makes money, what converts

What really makes money

Two products with similar revenue. The first keeps more than half as net margin; the second loses money once advertising is paid. Without the fee detail, both would look fine.

P&L per product: VAT, revenue, cost of goods, Amazon fees, shipping, advertising and net margin, with their change.

What converts

Sessions, page views, conversion rate and Buy Box share, product by product and against the previous period: you see where traffic turns into sales, and where it's lost.

Traffic per product: sessions, page views, units, sales, conversion and Buy Box, with their change.

What you see

Net margin per product
Revenue minus VAT, refunds, cost of goods, Amazon fees, shipping, packaging, advertising and other costs. Per product, per variation or per parent product.
Every Amazon fee
Referral fee, per-item fee, closing fee, digital services tax, FBA fees, storage: as charged by Amazon, not estimated.
Advertising where it belongs
Sponsored Products spend per product and per country, ACoS and TACoS, by importing the Amazon Ads report or connecting your ads account.
The per-unit view
Every line of the P&L divided by units sold: what one item really earns, from the selling price down to the margin.
Stock and how long it lasts
FBA and self-fulfilled stock, sales per day, days of stock left and the estimated out-of-stock date.
All of Europe
France, Germany, Italy, Spain, the Netherlands, Belgium, Ireland, Sweden, Poland and the United Kingdom, each currency converted to euros.

A look at the app

Screenshots taken with demo data.

The period's key figures and how they changed against the previous period.
The period's key figures and how they changed against the previous period.
Where the money goes: sales split between costs, Amazon fees, advertising and margin.
Where the money goes: sales split between costs, Amazon fees, advertising and margin.
Each product's P&L on one line, with the change of every amount.
Each product's P&L on one line, with the change of every amount.
The per-unit view: the P&L of one item sold.
The per-unit view: the P&L of one item sold.

Getting started

  1. MIRABEAU TRUST connects your Amazon account

    You authorise read access to your seller data from Amazon Seller Central, and to your ads account if you wish. You never share your Amazon password with us.

  2. You enter your purchase costs

    Product by product or by importing a file. The app flags products sold without a cost.

  3. The figures update themselves

    Every night, the previous day's sales, fees, stock and ads are imported. You read, export to CSV and invite your team.

Pricing

€49per month, excl. VAT

  • No commitment: stop whenever you want.
  • 7-day free trial.
  • During the trial, the last 30 days of data are imported.
Ask for the free trial

Your data

Questions

Are the figures real-time?

They update every night with the previous day's complete data. Amazon adjusts some fees and refunds a few days after a sale: recent days are recalculated automatically.

Where do the Amazon fees come from?

From Amazon's financial statements, line by line. When a product has no fee charged yet in the period, its row says so.

Do I have to give my Amazon password?

No. Access goes through Amazon's official authorisation, which you can withdraw at any time in Seller Central.

Can my team use it?

Yes, each person has their own login, read-only or allowed to edit costs.

How do I start?

Write to postmaster@crystal-clear-kpi.com. We create your space, connect your Amazon account with you, and the 7-day free trial begins.

Contact us

A question, a demo, a trial: write to us.

Write to postmaster@crystal-clear-kpi.com

MIRABEAU TRUST, 64 rue Mirabeau, 92160 Antony, France